June 05, 2012

Pop-Up Shop to Benefit Young Survival Coalition

Veronica Brett Pop-Up Shop at Margaret Thatcher Projects, Saturday, June 16th, 1-4 pm

New York - Veronica Brett, www.veronicabrett.com, the first luxury collection of swimwear created especially for breast cancer survivors, announces its first Pop-Up Shop. Featuring swimwear and accessories for the season, the Veronica Brett Pop-Up Shop will be held on June 16th, from 1-4 pm, at Margaret Thatcher Projects, 539 West 23rd Street, Ground Floor, in Chelsea.  One-piece swimsuits, bikinis, sarongs, and caftans will be available for purchase and will occupy the gallery space alongside the work of Carlos Estrada-Vega: Building a Painting. 

Visitors to the Pop-Up Shop will be able to select from colorful 1-pc and 2-pc swimsuits in the season’s hottest colors: Tangerine Tango and brilliant Turquoise.  Also on hand will be Veronica Brett classic swim styles in Black and Ivory.  Veronica Brett features elegant silhouettes including one-shoulder bikinis, plunging lace-up halters, and a retro boy short.


Veronica Brett is donating 10% of all sales from the Pop-Up Shop to Young Survival Coalition. YSC was the first nonprofit organization to focus exclusively on the unique needs of young women affected by breast cancer.  Founded by young survivors for young survivors, YSC offers free programs, support, and educational materials so that young women with breast cancer know they are not alone. www.youngsurvival.org

A Yale-trained architect, Patricia Brett founded Veronica Brett in 2010.  Inspired by her sister, a 15-year survivor, Patricia created this luxury swimwear collection to address the unique fashion needs of women who have experienced breast surgery.  Since that time, Veronica Brett has developed a following, becoming known for its sophisticated silhouettes, luxurious fabrics, and minimalist detailing.  In essence, Veronica Brett has evolved into a fashion-forward swimwear collection for all women seeking classic chic and a fantastic fit.

Veronica Brett launched in May 2010, with an event at Elie Tahari, East Hampton, and has been featured in Harper’s BAZAAR, Oprah Magazine, as well as numerous other fashion publications.

Veronica Brett swimwear is available at www.veronicabrett.com and select boutiques in Seattle, Scottsdale, New York, New Jersey, Connecticut, Canada, and Switzerland.  For a complete list of retailers, see http://veronicabrett.com/boutiques Veronica Brett is also sold on-line at SOMA.


Press contacts: 

Patricia Brett, Veronica Brett, 212.722.0745, pbrett@veronicabrett.com

Margaret Thatcher, Margaret Thatcher Projects, 212.675.0222, info@thatcherprojects.com

Suzanne Beckmann, YSC, 646.257.3020, sbeckmann@youngsurvival.org






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